The use of computer based technology in marketing is fast growing and the need to adjust to it becomes important for staying relevant in marketing products. digital asset management tools are computer based technological tools that helps companies to have a daily assessment of their marketing content with clear understanding of their marketing structure. Understanding marketing resource management help to adjust the wide technological advancement today because it provides a software infrastructure to support marketing more effective internal and external marketing operation management. No more worry about employing too many staff because marketing operation software does the job of marketing operation management by keeping trail of all marketing operations. Large data can easily be stored by answering correctly the question, what is digital asset management? This is secured electronical storage of images, videos, and logos to enhance marketing and proper segmentation of brands. brand compliance pave way to a more targeted understanding of brands and its specific features through brand asset management that uses digital asset to reposition and strengthen a diminishing brand. Many marketing channels can be easily reviewed from digital asset management software that stores and keeps track of digital asset for a more professional marketing. There is also a platform that monitors storage of digital asset to avoid junks digital asset management system eradicate junks files by checking on necessary digital asset that will promote high marketing sale. By understanding of the use of DAM software in marketing operations both in the United States and overseas to make every aspect of digital asset records to be more flexible to access than having such records in cumbersome file room that gives stress in sorting, indexing and arrangement of files. Technology can advance marketing and other business operation if we learn how to adapt to changing time by acquiring information that will totally improve our physical marketing operation and digital marketing operation.